Daveportivo's Cultural Evaluation Facility

Okay so this is posssible the silliest post I've ever put up, but I was board and decided to start playing the Lily Allen flash game a while ago. I suprised by how well made it was and that it was actually resonably challenging. I thought well this is a nice touch for the fans and then I stumbled accross an article today that said TWO MILLION different users have played this game, and this article came out before The Fear was released. God knows how many have since. I have to say seeing as several versions of the song play in the background this is one of the best and most addictive advertising mediums I've ever seen from a musician. While it's hardly as revolutionary as Radiohead, I have to give Lily and her team, more likely her team in this case, huge credit. This is an utterly genius idea. Seriously imagine how many units you could shift by getting people to spend just a minute or two messing around on a flash game. The Fear and Lily Allen for that matter, hardly needed any help in the record selling department, but so many artists especially up and coming ones, should have crack at making a fun little game, there easily to make, and probably cheaper than a poster campaign or buying space on TV, Radio or in magazines. Combine this with the amount of time Lily spends interacting with her fan base and you have the greatest marketing scheme in history. Remarkably it seems to have been done without a drop of cynicism and mostly for fun. However this is a transferable model, and someone really should be paying attention to this. Anyway enough evil capitalism, lets have some fun, enjoy the game.